Shaun White and Burton Snowboards announced today that they had signed a 10 year endorsement deal – the longest in snowboarding. The deal includes Shaun riding for the Burton Global Team and expanding the White Collection line.
Shaun White said, ‚ÄúI startedriding for Burton
when I was seven years old and Jake‚Äôs support has always been there. We
have some big plans for The White Collection and I can‚Äôt think of a
better home for me for the future. Thanks again, Jake!‚Äù
Currently the White Collection includes snowboards, boots, and outerwear and a RED helmet but under this new deal it will expand to luggage, bags, streetwear for men and boys, and women’s outerwear. The women’s outerwear collection will launch at SIA this month for Winter 2009. There are plans to expand youth offerings as well.
The White Collection will have dedicated product staff at Burton’s Irvine, California office headed by Shaun’s brother and collaborator Jesse.