Britain’s best-selling Sunday newspaper is on the lookout for video clips of your snowboarding triumphs and tragedies as part of a new competition.
Extreme sports have long been ignored in the mainstream media but the News Of The World website has bucked the trend – by embracing snowboarding in the countdown to London Freeze.
The site is piloting extreme sports content to see if there are readers beyond the worlds of footie, rugby and motor sport.
It launched the trial with a preview of London Freeze – which is hosting the country’s first World Cup Big Air contest – as well as a competition to win two pairs of tickets to the event, plus a coaching session with GB star Dom Harington.
To enter the competition, readers must send in footage of their snowboarding antics – good and bad.
Competition entries will be featured on the site, with the winner’s session with Dom also being captured on camera.