What happens when Volcom Brand Jeans teams up with the National Coalition for the Homeless?
One heck-of-a-catchy-song, that’s what!
The Volcom ‘Give Back’ series is reaching out to the community and asking for jean donations: ripped, repaired, high-waisted 80’s style and the like. If you have a pair of jeans (or a couple) you don’t need or want, just drop them off at any participating store and you’ll be entered to win a years supply of Volcom Brand Jeans. And with the New Year well on it’s way, could there be any more incentive to do a little end-of-the-year cleaning?
Seemingly so, according to Volcom, whose marketing experts have come up with a clever diddy they’re calling ‘Give Jeans A Chance’, which drives their pitch home with a lot of humor and some psychedelic 60s cartoons, including drunken cockroaches, sing-a-long lyrics, and a fat guy in a thong. Need we say more?
But be advised… The vid is one-heck-of-a non-drug-induced trip. Safe travels!
To find out more, visit http://www.volcom.com/give-