Adidas recently held a competition to find a design for the goggles that will be worn by British adidas eyewear sponsored athletes at the Winter Olympics in Vancouver.
Young designers were invited to send in their creations based on the new iD2 goggle to the Talenthouse contest – with a tidy $20,000 prize fund up for grabs.
Members of the public voted for their favourite designs and adidas bosses got to pick the winner.
They chose the patriotic union flag-inspired design by John Filipe from Portugal.
“It’s a huge honour and a very special moment in my career winning this design competition," he said after his win. "Its not everyday I get the chance to design something for an international athlete to wear.
“My first goal was to design something which tied in the subliminal British theme, working with my inspiration of speed, fire and ice melting. My intention was not to make it to obvious, but to represent Britain using the colours of the Union Jack, and at the same time creating a very cool pair of goggles.”
Runner up was Tamir Baasanjav, a talented Mongolian artist who received winnings which equated to more than a year’s earnings in his country, enabling him to kick start his own graphic design career at home.
Matthias Kosack, UK Marketing & Sales Director, adidas eyewear commented; “This was a great opportunity for young designers to use their creative flare on one of the sporting worlds most technical and iconic goggles in the industry. We are delighted with the number of amazing entries and can not wait to see the winning design at the 2010 Winter Olympics.”