Gum Girls Show How Women Really Wear Outerwear (or not)

I came across several videos on youtube that seem to be from Rip Curl Chile.  They feature “Gum Girls” wearing Rip Curl outerwear and bikinis, or bikinis, or just part of a bikini. The poor girls must be literally freezing their tits off.

Obviously this is not marketed towards women, but the only interesting part for me was at 1:57 when there was some snowboarding shots of Victor de la Rue. Again this brings up the debate of sexy vs sexist in snowboarding marketing.

What do you think? Let us know in the comments.

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