Nike Snowboarding Launch Party

Those crazy marketeers down at Nike are keen to shock us snowboarders right out of our boots - literally. Although the majority of us would care not to think about blood-splattered snowboarding gear, the popular sporting accessories company seems to think differently. Luckily for me, their ad campaign doesn’t conjure any memories of gnarly accidents on the hill, but if it does for you, I imagine you wouldn’t’ be the biggest fan of Danny Kass’ work - and people like me for going along with it - boy was the launch party fun!

(Photo: Pop Magazine)

You can check out more of the happenings on the Pop Magazine website (thanks for the invite, guys!) or their Facebook page. The guys at Pop have also put together a little video of the night so you can relive the madness…

And if you haven’t already seen the latest Nike Snowboarding commercial, click here at your own risk... It’s pretty brutal. Don’t say we didn’t warn you!