After some below-expectation results at the 2006 Winter Olympics and 2007 World Championships, the Canadian Snowboarding Federation is making its athletes get fitter. The Province followed Jasey Jay Anderson’s training at a Vancouver gym – these guys are working pretty damn hard! Click here to read the article.
Whilst surfing around the internet looking for photographic inspiration I found the websites of two of the best aussie¬†snowboard photographers around. Jess Mooney and Jake McBride…! Check out their websites at the links below.
www.jessmooney.com (although it seems her site is now under construction – add it to your faves and check back soon)
According to the Burlington Free Press, Burton expects to double in size and add an extra 270 employees over the next five years.
It‚Äôs in the process of buying building next door to its current Vermont HQ and expects the new jobs to come in areas including research and development, marketing and sales, finance, human resources, legal and IT.
Interesting article in the May issue of the Canadian magazine Profit. It’s an interview with the Scottish owner of the Canadian outerwear firm Westbeach. Some interesting insights into the challenges facing snowboarding brands – whatever part of the market they are in. Click here to check it out.
It’s only in the last couple of years that I’ve started getting invited to press days. These are events where the London-based PR companies looking after media for the various streetwear and snowboard brands fill their display racks with next season’s finest, fill their fridges with cold beer and Diet Coke and invite the press to come and check out their wares – after signing in at the all important sign-in book by the door.