industry

DC Shoes big cheese on Top Gear

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DC Shoes co-founder and chief brand officer Ken Block was featured on Top Gear in the UK on Sunday. James May interviewed him and sits in the passenger seat as they hoon their way round some airport runways and then races dirtbiker Ricky Carmichael round some dirt.
 
Admittedly it’s not as dramatic as the famous footage of him from DC Mtn Lab 1.5 in a terrain park as a rider goes over a huge kicker (click here if you want to relive this or haven’t seen it before). However it is pretty funny watching James May undergoing some passenger panic and referring to Ken as Mr Block and Kenny from the Block.

Publication of Snowboard UK magazine suspended

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Britain’s longest-running snowboard magazine Snowboard UK has suspended publishing. Its editor has been made redundant and it won’t appear on the shelves this forthcoming winter. 
 
Not sure what your rights are if you have a subscription but there are contact details for Freestyle Consumer Media at freestyle-group.com if you need to get in touch.

Former Olympic snowboard champion Karine Ruby killed

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News agencies are reporting that former snowboarding Olympic champion Karine Ruby has been killed in a climbing accident. 
 
The 31-year-old was climbing in the Mont Blanc range in France when she fell into a crevasse while roped to other climbers. No more details of the accident have been released so far.
 
The French rider won gold at the Nagano Winter Olympics in Japan in the giant slalom and took silver in Salt Lake City in the parallel grand slalom.  She also made it to the quarterfinals of the snowboardercross in Turin in 2006. She retired after the Games in Italy.
 
Report also on the BBC News website.
 

Behind the scenes at The Snowboard Test

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Every year, the entire British snowboard industry descends upon Austria’s Kaunertal Glacier to test all the latest in next season’s snowboarding kit. New brands, established brands, retailers, distributors and media alike have the difficult job of testing boards, bindings, boots and any other kit thrown at them, before rating it on special cards.
 
Every piece of kit is rated out of ten for performance on piste, powder, park and pipe, and then the tester can write their own thoughts and comments.

Snowboard UK recruiting to sales/marketing team

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Snowboard UK are looking to expand their sales/marketing team.It’s the UK’s longest running snowboard publication and it wants someone who is up for the challenge of further strengthening the magazine’s reputation and standing within the snow sports industry. A love of snowboarding and a working knowledge of the snowboard industry are essential.
 
Send your CV to mark@freestyle-group.com

Sneak preview – The Snow Centre, Hemel Hempstead

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I thought I’d packed up my kit for the last time this season, but – thanks to the opening of Hemel Hempstead ski centre – it made a special guest star reappearance this week. The main slope

Half an hour from London Euston on the train, Britain’s newest ski centre has been four years in the making. 

Constructed on the site of the original dry slope where many of you might have taken your first, tentative steps at riding, it’s an impressive facility. 

The first thing that hits you is the light. 

Nikita choose photoshoot contest winners

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Nikita have chosen the two girls who will fly to Miami at the beginning of May to take part in their spring summer 2010 streetwear look book.
 
Ana Pereira from Portugal and  Lucie Klecková from the Czech Republic were the lucky winners.
 
Ana lives in Braga, Portugal and loves to live life to the max.  She travels a lot which she says is like an addiction, getting to know different places and cultures.  In winter she heads to Andorra to snowboard and meantime keeps the night time alive by partying. During summer she takes full advantage of the local surf and hangs out at the beach with her friends.

Get to Know Photographer Jess Mooney

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There aren’t a lot of women photographers in the snowboarding industry but Aussie photographer Jess Mooney has made a name for herself.  She’s the subject of Yobeat’s latest Hump Day Interview; learn more about how Jess got her start, see some great photos, and read her tips for people who want to get into photography.

http://www.yobeat.com/2009/03/jess-mooney-finds-the-softer-side-of-hump-day/

Nikita launch latest photoshoot contest

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Nikita are looking for a couple of ladies to join them and some of their team riders on their Spring/Summer 2010 photoshoot. It’s taking place in Miami in May and they’re looking for some girls to join them and be featured in the season’s catalogues, websites and adverts. 
 
All you have to do is send in some pictures of yourself as the new Nikita girl. Photos can be as entertaining, wild and creative as you want to make them but most importantly, they want to see what you look like and hear in your own words what you enjoy doing.