In the pink
by Lucie McLean

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October is Breast Cancer Awareness month and the snowboarding industry has once again released some mighty fine products to support relevant causes such as Boarding for Breast Cancer. Here’s a round up of what’s happening – keep your eyes peeled for more events and products on this page throughout the month of October:

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Leanne Pelosi, voted Snowboarder magazine's Female Rider of the Year, will MC the second annual DIVAS in Drag, a fundraiser for Boarding for Breast Cancer, at outdoor DIVAS in Boulder, Oct 16th. The doors open at 6:30pm.

Boarding for Breast Cancer (B4BC) is a nonprofit organization of snowboarders dedicated to preventative breast cancer awareness, youth-focused education programs and fundraising foundations.

A $10 suggested donation is requested and all money made at the silent auction will be collected for the cause.
“The cause is worthy, though the men may be girly.”

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Etnies Girl’s special-edition tee and sandal for B4BC is now on sale at select stores in the US and online at CCS.com
Both have a Las Vegas- themed design and a percentage of the prceeds from the sale of each item will go to B4BC.
“As a girl’s brand we applaud and support what B4BC has done to educate today’s action sports girl,” said Julie Shumaker, etnies Girl brand marketing manager.

“By helping to educate young women on the importance of early detection and the value of maintaining an active lifestyle, we strongly believe that our partnership with B4BC will help save lives.”

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Throughout October CSS Girls is selling limited edition B4BC co-branded t-shirts from brands such as Billabong, Burton, Element, etnies Girl and Paul Frank.

Click here to check out the range

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Lots of brands have also developed special edition products which will be sold throughout October, with a portion of the proceeds going to Breast Cancer charities.

The goodies include:

• Element Vanessa Torres skate deck (available in Zumiez only) and tote bag
• Etnies Girl ‘Chula’ sandal
• Gnu Barrett Christy model snowboard
• Jimeale ‘Soho’ bag collection
• Nixon ‘Vega’ watch
• Planet Buff ‘b4bc buff’
• R.E.D. Protection helmet and ANON Optics Majestic goggle
• Reef ‘Stash’ sandal (featuring a concealed pull out drawer in the heel to store an informative card with breast cancer awareness information)
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The limited edition Spy Bias goggle
• Roxy ‘Never Been Kissed’ fleece jacket
• Sessions ‘Madonna’ jacket and B4BC 'Classic' jacket
• Skullcandy ‘smokin’ buds’
• Spy ‘Bias’ goggle
• Volcom ‘Dada Cut Hydrophobic Zip Hoody’
• Von Zipper ‘Dharma’ sunglasses and ‘Sizzle’ goggles

To get more info on the limited edition gear visit the B4BC store.



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Spy Optics are hosting an Eye Spy Pink promotion in which select pink eyewear will be available at discount prices with a portion of the sales going to B4BC

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Missboarder.com is donating $1 to B4BC for every girl who signs up for their forums this month.

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All the proceeds from the door entry and product raffled at each stop on the Bonfire Fall Movie Tour will go to B4BC. There are still three dates left on the tour:
October 10 in Denver at La Rumba
October 16 in Santa Monica at Laemmle’s Theater with ZJ Boarding House
Nov. 3 in Brooklyn, New York at Gallapogos Art Space

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Other B4BC events lined up this month include:

October 6: Skate the Lake Comes to the Coast: 26 mile longboarding relay from Santa Monica to Redondo Beach to raise breast cancer awareness (Santa Moncia, CA)

October 12: Core Action Sports “Winter Fashion Flurry” (Denver, CO)

October 16: Outdoor Divas – DIVAS in DRAG: A B4BC Benefit hosted by Leanne Pelosi (Boulder, CO)

October 20-21: Etnies Goofy vs Regular (GvR) Surf Contest (Oceanside, CA)

October 24: Hurley Art Chest: Breast Cancer Awareness Art Benefit (Los Angeles, CA )