nike

Nike Debuts 'The Chosen' Commercial

by Lorene Voskinarian : June 3, 2011 - 09:31 : : 0 comments

Nike debuts commercial featuring action sports athletes and kicks off contest.

Watch Ladies Surf Flick 'Leave a Message' FREE!

Nike 6.0 has just released their women's surf film Leave a Message and you can download it for free in hi-res. Now we know that Powderroom is a snowboarding site, but as summer gets under way in the Northern Hemisphere we're pretty stoked to watch our fellow shred sisters tear it up on the waves. It's got us ready to hit the beach!

Watch the film below or download Leave a Message on the Nike 6.0 website.

Nike Snowboarding Launch Party

by Cayce Hill : May 22, 2011 - 17:01 : : 0 comments

Those crazy marketeers down at Nike are keen to shock us snowboarders right out of our boots - literally. Although the majority of us would care not to think about blood-splattered snowboarding gear, the popular sporting accessories company seems to think differently. Luckily for me, their ad campaign doesn’t conjure any memories of gnarly accidents on the hill, but if it does for you, I imagine you wouldn’t’ be the biggest fan of Danny Kass’ work - and people like me for going along with it - boy was the launch party fun!

(Photo: Pop Magazine)

Laura Hadar's Nike Commercial

Nike Snowboarding has released this artsy commercial for Laura Hadar's Nike Zoom Force 1 boots. What do you think?

Nike Shoe Shine & Diplo at SIA

by Lorene Voskinarian : January 30, 2011 - 23:14 : : 0 comments

At SIA, the big North American snowsports trade show, there is always a party that everyone is talking about. This year it was Nike's Shoe Shine party, which combined art and music and, of course, drinking. Nike gave artists white Nike ZF-1 boots to use as a canvas and the results were on display at Summit Music Hall. You can see photos of the boots below.

Artist and musician Matt Donahue got the party started. Around midnight Diplo got started spinning with some Neil Diamond and the party got wilder with beer and champagne flying through the air.

Diplo on the decks

Thanks to Nike for a fun night!

click to enlarge

Gigi Rüf's Nike Commercial

Nike just released this commercial introducing the new Nike Zoom Kaiju QS “Gigi Rüf”. It's interesting to see what happens when you've got the Nike marketing machine behind you. Watch out Gigi!

Nike 6.0 Debuts Women's Streetwear Line

Nike 6.0 has launched their first women's streetwear collection for Fall/Holiday 2010. The collection focuses on reworking staples like the hoodie into more feminine styles.

Pimp my shoe: Vans vs Nike 6.0

by Lucie McLean : April 27, 2009 - 18:51 : : 0 comments

While we love the collaborations and bright colourways lots of footwear brands now offer, sometimes you just want something totally unique. We checked out a couple of services offering you the chance to design your own shoes - and not at ridiculous prices either.

Vans in the US have just relaunched their Customs site at www.vans.com/customs. Here you can choose from three shoe styles costing either $60 or $70. You can either start with one of their designs or begin your customisation with a totally blank shoe. There are loads of options to style your shoe however you like.

Search for 09/10 Nike 6.0 Media Apprentice begins

by Lucie McLean : March 15, 2009 - 11:47 : : 0 comments

Nike 6.0 are looking for their next UK Media Apprentice. Every year they give one up and coming filmer or photographer the chance to work with the Nike 6.0 team for a year, travelling to events and competitions in the UK abroad. The chosen apprentice will get to meet movers and shakers in the action sports industry and have their work featured in magazines, online and on television too.

Nike ACG launch new season of Sweetspots films

by Lucie McLean : October 16, 2008 - 14:27 : : 0 comments

Nike ACG have launched another season of their Sweetspots films.

The series features the Nike ACG crew travelling the glove in search of fresh lines in unique locations.

The first episodes of the season feature French compatriots Mati Imbert and Laurent Niol heading to the Nepalese Himalayas to register first descents on the exposed faces of Annapurna and explore the Buddhist temples of Kathmandu.

The series also features the crew hitting the big mountains in Alaska, and some park action courtesy of Richard Permin.

The answer is 4 days. Shit

on Shit Skiers Say [VIDEO]
by lorene
oh my, that is SO sweet! :)

on A Heli of a Wedding
by tuff enuff
Awesome article Powderroom!!

on A Heli of a Wedding
by Quik564
Definitely the best trip of

on A Heli of a Wedding
by lizpane
Sounds awesome! I'd LOVE to

on Learning Good Grooming at Serre Chevalier
by ridingswitch

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