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Torah Bright Inks a Six-Year Sponsorship Deal with Roxy

Huntington Beach, CA – (January 21, 2011) – In the largest deal for women in action sports, Olympic gold medalist snowboarder Torah Bright re-signs to Roxy for an unprecedented six-year global partnership that includes sponsorship head-to-toe and expansion of her current Bright Edition collection of snowboard gear for Roxy.
 

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“We’re incredibly proud to have sponsored Torah since she was 13 and at the start of her career,” said Danielle Beck, Vice President of Marketing, Roxy. “She’s a part of the Roxy family and it’s amazing to see all the achievements and successes she’s had. We’re excited to activate next steps with her.”
 

Bonfire/Salomon Parent Amer Sports Acquires Nikita Clothing

Amer Sports is acquiring Nikita (

Win Customized Headphones from Nikita

PRESS RELEASE

That’s right, Nikita are giving away some very rare and limited availability headphones.  You simply just have to say what Nikita means to you to be in with a chance to win a pair.  

 

Nikita Launches Fall/Winter 2010/11 Streetwear

Nikita has just launched the website for their new range of streetwear. Check it out at http://www.nikitaclothing.com.

 

Nikita Announces Photo Shoot Winners

Nikita has announced the winners of their photoshoot contest. The winners will be heading with the Nikita team to Mexico to be part of their Spring/Summer 2011 photoshoot. Nikita received over 150 entries but narrowed it down to just two. The winners are Laura Diehm from Munich, Germany and Lynn Vanderhallen from Maasmechelen, Belgium. 

Torah Bright Named Ski & Snowboard Australia Athlete of the Year

Torah Bright has been named the the Ski & Snowboard Australian Athlete of the Year along with fellow gold medalist Lydia Lassila.

Treble Cone closes for the season

The cold temperatures coupled with over 20 cm of fresh snow created mid-season conditions for Treble Cone’s Closing Day.  The low snow fall around Wanaka helped to motivate locals back up to the hill for their last powder turns of the 2009 season.  The skiing and snowboarding community came fully kitted out in the retro ski gear for the fancy dress theme.  It proved to functio

Freeride World Tour announces its third season

The world's best skiers and snowboarders will yet again be battling it out in four of the world's most prestigious ski resorts in the Freeride World Tour this winter.  It will all start on the Russian slopes of Sochi in January followed closely by the next stage in Chamonix-Mont-Blanc, France.

Shaun White and Jiau Liu grab gold in first FOS World Cup halfpipe of the season in NZ

Shaun White (USA) and Jiayu Liu (CHN) grabbed Gold at today’s first halfpipe competition of the 2010 LG Snowboard FIS World Cup which took place in Cardrona, New Zealand. The US-American superstar of snowboarding just nailed it already in the first run of the men’s final scoring 47.1 points for his outstanding performance.

Freestylers push limits in The Stash at the Remarkables

Freestyle skiers and riders have been enjoying the great snow conditions and sunshine at The Remarkables with shred-sessions in The Stash terrain park. The Stash at The Remarkables is the only one of its kind in the Southern Hemisphere and one of only five in the world - the other four are at Avoriaz, (France), Northstar-at-Tahoe (USA), Killington (Vermont) and Flachauwinkl (Austria). Th

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