etnies support B4BC with special edition shoe

etnies is continuing its partnership with Boarding for Breast Cancer (B4BC), the non-profit, youth-based breast cancer awareness organization, by releasing a special-edition girl’s shoe during October, National Breast Cancer Awareness month.

“As a brand that targets young women, it is important for us to take part in breast cancer education and awareness,” said Eladio Correa, etnies Brand Marketing Manager.  “We are thrilled to partner with an organization that promotes early prevention, education and the importance of maintaining an active lifestyle.”

The special-edition B4BC Digit shoewill be sold online and at select stores nationwide from October to support the cause. 

The pink ribbon is the national symbol for breast cancer awareness, and the new etnies B4BC shoes feature a pink ribbon-themed design.  Five percent of the proceeds from the sale of each collaboration shoe will be donated to B4BC to help fund breast cancer awareness and educational programmes.

More info at www.etnies.com and www.b4bc.org